Do you decide on a website redesign just because you feel like it? Or because your competitors did it? Think again.
There’s more thought that goes into website redesign than designing it for the first time. Therefore, you need an exact reason for why you’re doing it at all.
Before we dive into the Why, it’s essential to know the What.
Then, what is website redesign?
Like developing a new site requires you to code and design it, a website redesign means a complete change in your codes and presentation of the website.
Imagine it’s a house taken down to rebuild from the base up.
Let’s not confuse website redesign with a website refresh. Website refresh means, giving your house a makeover while the core structure remains the same. For this, you need not code, just revamp the presentation.
Thus, to redesign your website, you need a strong reason to put in a ton of time and effort into crafting it.
Why Do You Need A Website Redesign
1. Changed Target Audience
The most crucial factor for any business is its audience. Every product/service caters to a different demographic.
Imagine you launch a new version of a mobile phone meant for a more youthful audience. Your company has faced a change with its pre-existing audience, who were the working professionals.
Without a doubt, your new target audience loves movement and bright colors as compared to the sophisticated and professional working adults.
Working adults must have browsed your website on a desktop while your new audience loves to swipe and scroll.
Changes like these call for a website redesign to match the tastes of your new audience.
2. Updated Brand Messaging
With the world telling us to live with the virus, many brands have updated their brand messaging.
Home service companies like Urban Company and Amazon have altered their brand messages to imply safety in using their products.
All their messaging focuses on the precautionary measures taken while delivering.
Not just with television commercials but also their websites flash these messages. Therefore, you need a website redesign when your brand messaging changes.
Redesigning your website will not just highlight that brand message but will also enhance user experience and accessibility.
3. Foundational issues
The house that you are rebuilding needs to have a good foundation too. If you find your foundation faulty, now is the time to make it stronger.
Foundational issues pertain to the core technicalities of your website. Like a wrong code, CMS that isn’t SEO friendly or poor load speed.
You need a website redesign to enhance or update these technicalities.
We know for a fact that a reduced load speed minimizes the number of visitors on your site. So does a non- SEO friendly website.
If you won’t appear on the search results, how will people notice you?
To resolve these core problems will mean making your website more accessible automatically and will improve functionality resulting in increased visits on your website.
When Do You Need A Website Redesign
1. If you want to enhance User Experience
Almost 88% of visitors would not return to your website if they had a bad user experience.
For a better user experience, you must rely on your customer’s behavior. For example, choose an appropriate format while designing your website, which eases reading.
A precise navigation bar can also help in enhancing user experience. Many times, a crowded navigation bar can confuse and frustrate a visitor leaving them with an unpleasant experience.
Goes without saying that your website should have a proper CTA that directs actions will benefit your users as they don’t need to look around before making a decision.
2. Your current website is not Responsive.
Today the majority of web surfing is done on your mobile phone. It’s no surprise that desktop browsing has reduced to 48%.
These numbers are proof that the mass is moving towards mobile browsing. Therefore, your website must have a responsive format.
The content will be the same; just the layout will change according to the size of the screen on which your customer is browsing.
If your existing website doesn’t have a responsive format, you know you need a website redesign.
3. To convert more leads.
If your website has been around for quite some time but does not generate any sales, you know that conversion isn’t happening.
Reasons being, a complicated homepage or an unclear CTA, etc. When visitors leave your site without engaging with your website, that’s a problem.
Redesigning your website is the wisest choice in such a case. You might need to rework some of your content, too, while changing the format of your website.
The conversion of leads is not as complicated as it sounds. You just need to focus on your message and the way it appears to the visitor on your website.
Conclusion
Redesigning a website is a whole lot of work. Before you use your resources and effort into creating it anew, make sure you have the right reasons to do it.
Usually, a website redesign is needed every two to three years. A lot changes over two years, and your website should reflect changing times too.
However, if your website does not show progress with conversion rates, you must consider redesigning it immediately.
Redesign your website according to industry-standards. If a trend has changed in the design industry, customers expect change from their trustworthy brands.
If your site is up to date, there is no stopping you.
